Expand your marketing team, without the full-time commitment.

No ramp-up. No overhead. No long-term commitment.

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About us

We co-founded Proxy with one goal: to embed marketing professionals as a natural extension of your team, without the full-time commitment. Collectively, we hold 20+ years of experience across brand, performance and events. The fact that you're still reading this means something caught your attention. Let's chat.

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Do these sound familiar?

For brands

Too many campaigns, not enough hands.

Managing agencies, markets, and a product launch simultaneously, with a team that was never sized to do all of it properly. You need a marketer embedded in the work, not a consultant parachuting in with a deck.

For agencies

A pipeline full of clients and not enough resource to manage all of them.

Pitches stacking up. Accounts at risk. No time or budget to hire. You need someone who can step into a client relationship on Monday and hold it.

For SMEs

You know what good marketing looks like, but you cannot justify a full-time senior hire yet.

You need the strategy, the governance, and the execution, just not the headcount or the three-month notice period.

How Proxy works

Most freelancers come with a fixed scope and nothing else. Proxy is built differently. When you engage Proxy, you get a seasoned practitioner embedded in your work. Behind that person is a team that actively shares knowledge, challenges each other's thinking, and steps in when the brief demands it.

A single point of contact, not a single point of capability.

You work with one lead who owns the relationship and knows your business inside out. That person is also your gateway to every other specialist in the team. Running a brand campaign that needs a live activation? Your events specialist is already in the room. Planning a product launch that requires both strategic direction and flawless execution on the ground? That handoff happens seamlessly, without the need for a new vendor search.

Flexible capacity that scales with the work.

Proxy scales around what you actually need. Start with brand strategy. Add experiential when the campaign calls for it. Pull back when the project wraps. No retainer bloat, no redundant headcount.

Meet the team

Dave Wong

Dave Wong

Brand, Performance, and Marketing Lead

Over eight years across agency and in-house, building campaigns from brief to market for brands including Star Alliance, M1, and LTA. Comfortable at the strategy table and in the production trenches. Creative by instinct, strategic by experience. Annoyingly enthusiastic about both.

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Winnie Cheng

Winnie Cheng

Events, Activations, and Experiential Lead

Over a decade producing live, digital, and hybrid events across APAC and Europe, for clients including Bloomberg, Ferrari, and Star Alliance. From trade shows to C-suite summits, the work is always in the details. If the event felt effortless, she was probably the reason why.

Services

Fractional Brand & Marketing Leadership

An embedded senior marketer for 3, 6, or 12-month engagements. Runs campaigns end-to-end, leads internal teams, manages external agencies and vendors, and owns brand governance. Operates as a seamless extension of the existing team, not a consultant standing outside it.

Best for: Hiring freezes, maternity/sabbatical cover, restructuring periods, or ongoing senior capacity gaps.

Campaign & Project Delivery

Defined scope, defined output. Brand strategy, go-to-market planning, campaign architecture, or AI-powered marketing workflow builds. A clear brief in, a clear deliverable out.

Best for: Product launches, regional expansion, brand audits, or one-off strategic projects with a deadline.

Agency Overflow & Pitch Support

Senior account and strategic resource for agencies under capacity pressure. Steps into client relationships, manages briefs, leads pitches, and delivers across campaign and creative workstreams, without the overhead of a full-time hire.

Best for: Agencies managing volume spikes, under-resourced accounts, or competitive pitches.

Events & Activations

End-to-end event delivery, from concept through to same-day management. Covers full production coordination, vendor briefing and management, logistics, and on-the-ground execution, so the event lands flawlessly without distracting the core team.

Best for: Trade shows, B2B conferences, brand activations, and hybrid or multi-market events.

What this covers

Brand & Strategy
  • Brand strategy and positioning
  • Brand governance and standards development
  • Campaign architecture: multi-channel, multi-market
  • Go-to-market planning and launch strategy
  • Brand repositioning and narrative development
  • B2B2C and partner marketing strategy
  • Brand audits and competitive analysis
Campaign & Creative
  • End-to-end campaign management, from brief to execution
  • Agency and vendor briefing, management, and oversight
  • Creative strategy and direction
  • ATL, digital, social, and experiential campaign integration
  • Content strategy and editorial governance
  • Copywriting and brand voice management
  • Production coordination: film, OOH, print, digital
Partner & Stakeholder Marketing
  • Partner and co-marketing programme design
  • Multi-stakeholder alignment across distributed organisations
  • Alliance and ecosystem marketing
  • Government, statutory board, and institutional client management
  • Cross-market campaign coordination
Client & Account Management
  • Senior client relationship management
  • Account growth and cross-sell strategy
  • Brief development and scope management
  • Pitch development and presentation
  • Budget governance and financial reporting
  • Agency-side and in-house team leadership
Performance & Digital
  • Campaign performance measurement and KPI framework design
  • Marketing attribution and analytics
  • Budget governance and ROI tracking
  • Paid media planning and channel strategy
  • Programmatic media strategy (The Trade Desk certified)
  • Google Analytics, Tableau, performance dashboards
AI-Powered Marketing
  • AI content pipelines and workflow automation
  • AI-accelerated creative production (HTML5 banner adaptations, copy at scale)
  • Marketing infrastructure builds using agent-based workflows
  • Briefing-to-asset pipeline development for lean marketing teams

Tell us what's on your plate.

No pitch decks, no lengthy briefs. Just a conversation about what you are trying to solve and whether Proxy is the right fit.